Jay-Z Officially A Licensed Agent For NBA, MLB
Ron Berkowitz, a spokesman for Roc Nation Sports, confirmed to ESPN.com that, as of this week, Jay-Z is now licensed to work as an NBA agent. Juan Perez, president of Roc Nation Sports, also is now certified with the National Basketball Players Association.
The first NBA player Jay-Z expected to sign is Oklahoma City Thunder star Kevin Durant, who told his agent, Rob Pelinka, in recent days that he would sign with Jay-Z. Durant has not commented publicly.
Jay-Z is clearly a marketing genius but I will be interested to see what wonders he can work as an agent on someone like Kevin Durant who shies away from media.
In the video Darren Rovell discusses the impact Jay-Z will have as a sports agent and the process by which he obtained a license to represent clients in the NBA and MLB.