Drake Named Toronto Raptors Global Ambassador
The Toronto Raptors have named Drake their Global Ambassador at a presentation announcing Toronto will host the 2016 NBA All Star game. Drake will consult with the team for branding and help host the NBA All Star game in 2016. The Raptors will keep their name but Drake will help with their new logo and vision. Drake stated, “I’m extremely excited to finally be part of a team I grew up a die hard fan of, I’m excited for the new vision.” The Raptors new look should debut in two years.
The Toronto Star reports “The hip-hop star will also launch a clothing line in conjunction with the team. Most intriguingly, he is being asked to consult on a complete redesign of the club’s image to coincide with the 20th anniversary of the franchise in the 2014-15 season.”
According to sources at MLSE, everything about the team is on the table . . . aside from the name. Give up your Huskies dreams. MLSE and Drake are sticking with dinosaurs.
Going forward, this will be more than a business arrangement. It would be wrong to call what comes next a renaissance. That would imply that the Raptors have a legacy to build on. After 18 years, all they have is one playoff series win and Vinsanity to draw from. That’s it.
It’s within Drake’s power to change that. The template is the Brooklyn Nets.
A terrible franchise marooned in a city no one in the NBA wanted to go to. It was the sort of team good players left. This will sound familiar to you.