Russell Westbrook New Campaign Creative Director For True Religion

Russell Westbrook is absolutely fearless on the court when he’s balling for Oklahoma City Thunder. That same instinct can be seen in his sartorial choices and design sensibilities, often exhibited during his pre-game walk to the locker room. Which is exactly why True Religion tapped him to be the brand’s new Campaign Creative Director. The position gives Westbrook free range to project his own creativity through the brand’s lens to create something bold and unique.

We caught up with the NBA All-Star at True Religion’s new flagship store in downtown Brooklyn, just outside Barclays Center, to discuss his new gig. He spoke about his goals for his partnership with the brand, as well as one of his biggest style influences. In the spirit of All-Star Weekend, we brought some folks up and let the crowd rate their outfits, with Westbrook giving the final “yay” or “nay.”

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Posted on February 15, 2015, in Business, News and tagged , , , . Bookmark the permalink. Leave a comment.

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